modesty?

well, i guess i can figure out what robin givhan thinks of hijab... though the article in today's Post actually discusses a christian-run business that makes modest swimwear. i mean, whatever, this being a free country, but i'm annoyed to no end at the assumption that one who is truly liberated believes in "celebrating the body" rather than modesty. come on, people, let's not be throwbacks to the 20s!! at least wear a "demure tankini," she suggests.
okay, i know she's a style columnist, and from her perspective as a contemporary style critic, wholesome wear's swimsuits are about as stylish as a black abayah. but i'm irked. why does the issue have to defined in terms of body image? i don't care how much you try to argue that women whose bodies don't conform to ideals should just "let go of cultural expectations and their own skewed self-image," in the end society still rams it all down women's throats a billion times a day, and in the end everyone wishes they could look good in a bikini at the beach (okay, not everyone, but on a mass level, yes).
it's not immodesty, but self-confidence, to flaunt your body, she says... why is it not self-confident to choose to be modest in a world that practically hates you for it?
to be honest, i don't think the wholesomewear stuff is half-bad, but sadly, it ain't cheap... plus it doesn't cover part of the legs, argh...